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Matrix Partners India leads $5 million investment in Belong

Bangalore, India - June 22, 2015: Matrix Partners India today announced that it has led the first institutional round of funding in Belong, a company that is transforming the way businesses hire great talent. Belong will use the funds to further accelerate its aggressive growth and customer success. The round saw participation from Blume Ventures, and leading angels, including Kunal Bahl and Rohit Bansal, co-founders of Snapdeal; Phanindra Sama, co-founder of redBus, and Raju Reddy, founder of Sierra Atlantic, among others. Belong enables growing companies to discover and engage high-impact talent through data science and predictive analytics. Its powerful search and recommendation technology analyzes millions of profiles across social, Internet and public sources to help companies discover potential candidates who best fit their culture and skill requirements, while gaining verified insights into whether they are passively open to new opportunities. The data-driven solution also helps companies kickstart engagement with candidates through personalized interactions that are backed by social insights. "We plan to invest heavily in our team and technology. We intend to triple-down on our product and focus majorly on our Data Sciences, R&D and Engineering in the coming months." said co-founder and CEO Vijay Sharma. “While Belong is currently open for growing companies to hire product and engineering talent, it will soon be available for hiring data sciences and design talent, as well.” added Sharma. “Despite advances in technology, recruitment heads of companies struggle with a barrage of ill-suited resumes, long recruitment cycles and candidates that are a poor-fit with company culture. Belong is revolutionizing how companies discover, engage and hire top-quality talent. It is our privilege to partner with Vijay Sharma and Sudheendra Chilappagari, the co-founders of Belong, who are disrupting the way companies hire.” said Tarun Davda, Director, Matrix India. “The SaaS market in India is developing very fast and the next few years will see world-class SaaS companies coming out of India. Matrix India has made five SaaS investments in the past twelve months and we plan to continue investing aggressively to build upon our global SaaS franchise.” added Davda. “Hiring, as we know it, is broken at a fundamental level at most levels in most organizations. It needs reimagining - it's becoming about culture, fit, sustainability and about belonging to a place where we spend more waking hours than any other place.Vijay and the founding team at Belong are deeply committed to engineering solutions using data to solve the problems of hiring the 'right' people to the right jobs and companies. We're excited about the beginnings and the possibilities.” said Karthik Reddy, Managing Partner at Blume Ventures. While the company only launched publicly this month, its solution has already been put to test by some of India's fastest-growing companies that are using it to recruit aggressively for product and engineering positions. Early customers include Snapdeal, Ola, Practo, Akosha, Zivame, and more -- all of which have collectively made more than 100 offers through the solution. "Belong has helped us quickly hire quality talent, especially mid to senior hires. Where it stands out is in its ability to consistently bring relevant, competent and interested talent to the table." said Bhavish Aggarwal, CEO and co-founder of Ola. About Belong: Belong helps growing organizations discover, engage and hire top, relevant talent at the right time. Its data-driven solution helps hiring teams spot candidates who best fit their requirements and are most inclined to move, and engage with them through personalized interactions. Over the last year, Belong has worked with some of the fastest-growing companies in India, helping them hire for high-impact positions across critical functions. More information is available at belong.co About Matrix Partners India: Matrix Partners India is an investment firm with INR 3,000 crore under management. The firm invests in companies targeting the Indian consumer market at the seed, early and early growth stages. The firm has invested in several market leading companies in the consumer technology space including Ola (local transportation marketplace), Quikr (online classifieds), Practo (doctor search engine), Stayzilla (short term accommodation marketplace), LimeRoad (mobile social commerce marketplace), Newshunt (mobile local language platform), TinyOwl (food ordering app), MSwipe (mobile POS), WeAreHolidays (outbound travel marketplace) and Woo (social dating) among others. Matrix Partners has a global network of funds investing in the US, China and India with US $3 billion under management. Further information is available at www.matrixpartners.in

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