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Matrix Partners India leads investment in Purple Squirrel Eduventures

Mumbai, India – April 9, 2015: Matrix Partners India today announced that it has led a round of funding in Purple Squirrel Eduventures (PSQ). PSQ connects students with industry partners for field visits, workshops and hands on experiences. Existing investor India Quotient also participated in this round. Purple Squirrel Eduventures was started by Aditya Gandhi and Sahiba Dhandhania, alumni of IIT Bombay and Christ University respectively. "Both Aditya and I found an expectation-reality mismatch in our first jobs. In wanting to help students choose better careers, we realized that we had to change the way they learned in the first place." said Sahiba Dhandhania, Co-Founder, Purple Squirrel Eduventures. "Our programs are fast gaining acceptance across major universities as an aid to classroom education to produce industry-ready graduates. These funds will be used towards product and operation expansions." adds Aditya Gandhi, Co-Founder, Purple Squirrel Eduventures. "Purple Squirrel has a unique business model and targets a large, underserved market. We believe in Aditya and Sahiba’s vision of creating a large supplementary education marketplace focused on India. We remain extremely positive on education tech in India and will make multiple investments in the space." said Gourav Bhattacharya, Vice President at Matrix Partners. "Purple Squirrel has solved the industry exposure problems by creating the right bite sized industry experiences. We love the way Sahiba and Aditya think of end to end experiences for students" said Anand Lunia, Founder, Partner, India Quotient About Purple Squirrel Eduventures: Founded in September 2013, Purple Squirrel Eduventures (PSQ) is India's largest online marketplace for supplementary education. With a mission to make practical and industry driven education accessible to all, it facilitates industry visits, workshops and hands on trainings for students in engineering, arts, science and commerce. About Matrix Partners India: Matrix Partners India is an investment firm with INR 3,000 crore under management. The firm invests in companies targeting the Indian consumer market at the seed, early and early growth stages. The firm has invested in several market leading companies including TinyOwl (food ordering), Mswipe (mobile POS), Newshunt (mobile local language platform), Ola (cab marketplace), Quikr (online classifieds), Stayzilla (stays marketplace), Practo (marketplace for doctors) and Woo (social matchmaking), among others. Matrix Partners has a global network of funds investing in the US, China and India with US $3 billion under management. Further information is available at www.matrixpartners.in

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